NEW MANAGEMENT CHALLENGES IN MARKETING

Abstract

One of the fundamental criteria of efficient corporate marketing activity is the adaptation to the environmental factors. These days, in the developed economies, the Internet is a decisive environmental factor. Decisions concerning the Internet or Internet activities appear to be new challenges in the corporate operation. In my conclusions, based on far-reaching relevant literature and empirical researching results, the Internet marketing has started to become a new scope of science and as regards its platform and tools, its particular areas are undergoing fundamental changes.